{"id":14130,"date":"2023-05-10T19:53:24","date_gmt":"2023-05-10T19:53:24","guid":{"rendered":"https:\/\/piano.io\/?p=14130"},"modified":"2023-12-04T15:21:31","modified_gmt":"2023-12-04T15:21:31","slug":"how-piano-helped-polaris-media-sor-increase-offer-value","status":"publish","type":"post","link":"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/","title":{"rendered":"How Piano Helped Polaris Media S\u00f8r Increase Their Offer Value"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Piano welcomed a range of digital experts to speak at last year\u2019s Piano Academy event in Paris, including Helene Tveiten, Digital Marketer at Polaris Media S\u00f8r \u2212 one of the largest media groups in Scandinavia. In her captivating main stage presentation, she explained how Piano enables her team to streamline workflows, boost efficiency, and increase their offer value.<\/span><\/p>\n<h1>Key Takeaways:<\/h1>\n<p><strong>Paywalls present an inherit challenge to publishers.\u00a0<\/strong><span style=\"font-weight: 400;\">The reaction of many readers upon hitting a paywall is one of frustration, as they&#8217;re being blocked from viewing content they wanted to read. To overcome this immediate objection, publishers need to be creative in their approach to increasing the perceived value of becoming a paid subscriber. <\/span><\/p>\n<p><strong>To address this challenge, Polaris Media S\u00f8r added personalization into their offers which increased conversion.<\/strong><span style=\"font-weight: 400;\"> By enabling them to provide the right message at the right time to the right audience, Piano has helped Polaris Media S\u00f8r optimize their conversion flow and increase their offer value.\u00a0<\/span><\/p>\n<p><strong>The Piano platform saves Polaris Media S\u00f8r a considerable amount of time.<\/strong><span style=\"font-weight: 400;\"> It&#8217;s easy to use, doesn\u2019t need any prior coding knowledge, and allows anyone on the team to publish Piano widgets onto their site. With Piano&#8217;s automation capabilities, Polaris Media S\u00f8r can rest assured that their audience is receiving highly-curated content experiences without much hands-on oversight.<\/span><\/p>\n<p><strong>Piano&#8217;s automation boosts efficiency and increases the team&#8217;s bandwidth.<\/strong><span style=\"font-weight: 400;\"> Piano&#8217;s user-friendliness allows the Polaris Media S\u00f8r team to publish more content, carry out more A\/B testing, and iterate on the process in a shorter amount of time.<\/span><\/p>\n<p><strong>Piano enables them to work smarter.<\/strong><span style=\"font-weight: 400;\"> As a powerful platform that has streamlined their processes, Piano\u2019s tech makes every employee more efficient.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watch the full recording<\/span>\u00a0<span style=\"font-weight: 400;\">to discover how Piano has helped improve Polaris Media S\u00f8r&#8217;s agility and given their team time to focus on driving more subscriptions.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Piano welcomed a range of digital experts to speak at last year\u2019s Piano Academy event in Paris, including Helene Tveiten, Digital Marketer at Polaris Media S\u00f8r \u2212 one of the largest media groups in Scandinavia. In her captivating main stage presentation, she explained how Piano enables her team to streamline workflows, boost efficiency, and increase [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":14163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[23,14],"tags":[145,149,150,68,45,152,43],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Piano Helped Polaris Media S\u00f8r Increase Their Offer Value &bull; Piano<\/title>\n<meta name=\"description\" content=\"Learn how Polaris Media S\u00f8r uses Piano to streamline workflows, boost efficiency, and increase their offer value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Piano Helped Polaris Media S\u00f8r Increase Their Offer Value\" \/>\n<meta property=\"og:description\" content=\"Learn how Polaris Media S\u00f8r uses Piano to streamline workflows, boost efficiency, and increase their offer value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/\" \/>\n<meta property=\"og:site_name\" content=\"Piano\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/piano.io\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-10T19:53:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-04T15:21:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/piano.io\/wp-content\/uploads\/2023\/05\/Blog-Thumbnail-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Piano Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@piano_io\" \/>\n<meta name=\"twitter:site\" content=\"@piano_io\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piano Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.celeraone.com\/#organization\",\"name\":\"Piano Software, Inc.\",\"url\":\"https:\/\/www.celeraone.com\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/piano-io\/\",\"https:\/\/www.facebook.com\/piano.io\",\"https:\/\/twitter.com\/piano_io\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.celeraone.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/Piano_Logo.jpeg\",\"contentUrl\":\"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/Piano_Logo.jpeg\",\"width\":1111,\"height\":400,\"caption\":\"Piano Software, Inc.\"},\"image\":{\"@id\":\"https:\/\/www.celeraone.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.celeraone.com\/#website\",\"url\":\"https:\/\/www.celeraone.com\/\",\"name\":\"Piano\",\"description\":\"Analytics + Activation\",\"publisher\":{\"@id\":\"https:\/\/www.celeraone.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.celeraone.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/#primaryimage\",\"url\":\"https:\/\/piano.io\/wp-content\/uploads\/2023\/05\/Blog-Thumbnail-2.png\",\"contentUrl\":\"https:\/\/piano.io\/wp-content\/uploads\/2023\/05\/Blog-Thumbnail-2.png\",\"width\":1350,\"height\":675},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/#webpage\",\"url\":\"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/\",\"name\":\"[:en]How Piano Helped Polaris Media S\u00f8r Increase Their Offer Value[:] &bull; Piano\",\"isPartOf\":{\"@id\":\"https:\/\/www.celeraone.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/#primaryimage\"},\"datePublished\":\"2023-05-10T19:53:24+00:00\",\"dateModified\":\"2023-12-04T15:21:31+00:00\",\"description\":\"Learn how Polaris Media S\u00f8r uses Piano to streamline workflows, boost efficiency, and increase their offer value.\",\"breadcrumb\":{\"@id\":\"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.celeraone.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Piano Helped Polaris Media S\u00f8r Increase Their Offer Value\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/#webpage\"},\"author\":{\"name\":\"Piano Team\",\"@id\":\"https:\/\/www.celeraone.com\/#\/schema\/person\/ddd28c8f5f25f8fc6c682a6a64e51074\"},\"headline\":\"How Piano Helped Polaris Media S\u00f8r Increase Their Offer Value\",\"datePublished\":\"2023-05-10T19:53:24+00:00\",\"dateModified\":\"2023-12-04T15:21:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/#webpage\"},\"wordCount\":325,\"publisher\":{\"@id\":\"https:\/\/www.celeraone.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/piano.io\/wp-content\/uploads\/2023\/05\/Blog-Thumbnail-2.png\",\"keywords\":[\"Activation\",\"Customer Stories\",\"Media\",\"Paywall\",\"Piano Academy\",\"Scandinavia\",\"Subscriptions\"],\"articleSection\":[\"Customer stories\",\"Subscription\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.celeraone.com\/#\/schema\/person\/ddd28c8f5f25f8fc6c682a6a64e51074\",\"name\":\"Piano Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.celeraone.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b916894b59514de104fd7d1411c4df54?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b916894b59514de104fd7d1411c4df54?s=96&d=mm&r=g\",\"caption\":\"Piano Team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Piano Helped Polaris Media S\u00f8r Increase Their Offer Value &bull; Piano","description":"Learn how Polaris Media S\u00f8r uses Piano to streamline workflows, boost efficiency, and increase their offer value.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/","og_locale":"en_US","og_type":"article","og_title":"[:en]How Piano Helped Polaris Media S\u00f8r Increase Their Offer Value[:] &bull; Piano","og_description":"Learn how Polaris Media S\u00f8r uses Piano to streamline workflows, boost efficiency, and increase their offer value.","og_url":"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/","og_site_name":"Piano","article_publisher":"https:\/\/www.facebook.com\/piano.io","article_published_time":"2023-05-10T19:53:24+00:00","article_modified_time":"2023-12-04T15:21:31+00:00","og_image":[{"width":1350,"height":675,"url":"https:\/\/piano.io\/wp-content\/uploads\/2023\/05\/Blog-Thumbnail-2.png","type":"image\/png"}],"author":"Piano Team","twitter_card":"summary_large_image","twitter_creator":"@piano_io","twitter_site":"@piano_io","twitter_misc":{"Written by":"Piano Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.celeraone.com\/#organization","name":"Piano Software, Inc.","url":"https:\/\/www.celeraone.com\/","sameAs":["https:\/\/www.linkedin.com\/company\/piano-io\/","https:\/\/www.facebook.com\/piano.io","https:\/\/twitter.com\/piano_io"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.celeraone.com\/#\/schema\/logo\/image\/","url":"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/Piano_Logo.jpeg","contentUrl":"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/Piano_Logo.jpeg","width":1111,"height":400,"caption":"Piano Software, Inc."},"image":{"@id":"https:\/\/www.celeraone.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.celeraone.com\/#website","url":"https:\/\/www.celeraone.com\/","name":"Piano","description":"Analytics + Activation","publisher":{"@id":"https:\/\/www.celeraone.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.celeraone.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/#primaryimage","url":"https:\/\/piano.io\/wp-content\/uploads\/2023\/05\/Blog-Thumbnail-2.png","contentUrl":"https:\/\/piano.io\/wp-content\/uploads\/2023\/05\/Blog-Thumbnail-2.png","width":1350,"height":675},{"@type":"WebPage","@id":"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/#webpage","url":"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/","name":"[:en]How Piano Helped Polaris Media S\u00f8r Increase Their Offer Value[:] &bull; Piano","isPartOf":{"@id":"https:\/\/www.celeraone.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/#primaryimage"},"datePublished":"2023-05-10T19:53:24+00:00","dateModified":"2023-12-04T15:21:31+00:00","description":"Learn how Polaris Media S\u00f8r uses Piano to streamline workflows, boost efficiency, and increase their offer value.","breadcrumb":{"@id":"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.celeraone.com\/"},{"@type":"ListItem","position":2,"name":"How Piano Helped Polaris Media S\u00f8r Increase Their Offer Value"}]},{"@type":"Article","@id":"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/#article","isPartOf":{"@id":"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/#webpage"},"author":{"name":"Piano Team","@id":"https:\/\/www.celeraone.com\/#\/schema\/person\/ddd28c8f5f25f8fc6c682a6a64e51074"},"headline":"How Piano Helped Polaris Media S\u00f8r Increase Their Offer Value","datePublished":"2023-05-10T19:53:24+00:00","dateModified":"2023-12-04T15:21:31+00:00","mainEntityOfPage":{"@id":"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/#webpage"},"wordCount":325,"publisher":{"@id":"https:\/\/www.celeraone.com\/#organization"},"image":{"@id":"https:\/\/piano.io\/resources\/how-piano-helped-polaris-media-sor-increase-offer-value\/#primaryimage"},"thumbnailUrl":"https:\/\/piano.io\/wp-content\/uploads\/2023\/05\/Blog-Thumbnail-2.png","keywords":["Activation","Customer Stories","Media","Paywall","Piano Academy","Scandinavia","Subscriptions"],"articleSection":["Customer stories","Subscription"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.celeraone.com\/#\/schema\/person\/ddd28c8f5f25f8fc6c682a6a64e51074","name":"Piano Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.celeraone.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b916894b59514de104fd7d1411c4df54?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b916894b59514de104fd7d1411c4df54?s=96&d=mm&r=g","caption":"Piano Team"}}]}},"_links":{"self":[{"href":"https:\/\/piano.io\/wp-json\/wp\/v2\/posts\/14130"}],"collection":[{"href":"https:\/\/piano.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/piano.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/piano.io\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/piano.io\/wp-json\/wp\/v2\/comments?post=14130"}],"version-history":[{"count":20,"href":"https:\/\/piano.io\/wp-json\/wp\/v2\/posts\/14130\/revisions"}],"predecessor-version":[{"id":14158,"href":"https:\/\/piano.io\/wp-json\/wp\/v2\/posts\/14130\/revisions\/14158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/piano.io\/wp-json\/wp\/v2\/media\/14163"}],"wp:attachment":[{"href":"https:\/\/piano.io\/wp-json\/wp\/v2\/media?parent=14130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/piano.io\/wp-json\/wp\/v2\/categories?post=14130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/piano.io\/wp-json\/wp\/v2\/tags?post=14130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}