Created in 2015 by real estate industry professionals, Bienici.com is one of France's leading real estate advertising websites, with more than 110 million visits per year on desktop, mobile web and app. Bien'ici brings together private individuals and professionals to share their real estate projects by offering a simplified, immersive and personalized experience that allows users to visualize their future lives.

By implementing Piano’s user-centric and privacy-by-design approach, the portal has seen exponential growth in just a few years. By structuring itself around internal data, capitalizing on the value of digital analytics and gaining the trust of users through strict respect for their privacy, Bien'ici has significantly improved its digital performance.

Over 10,000 customers, SEO traffic doubling every year and +31% of leads generated in 2020 vs 2019 on property listings.

Challenges